We all know how important social media is when it comes to search engine rankings, building customer base, and brand recognition. Twitter is one of the most popular and important social media networks that is frequented by numerous users around the world on a daily basis. A majority of its users desire to have a large following, which isn’t always easy to get. As a result, a good number of people have resorted to buy Twitter followers. Let’s look at some of the advantages and disadvantages of doing to know if it’s worth it or not.
Many Twitter Followers Makes You Appear Important
There’s no denying the fact that people often associate one’s Twitter following with his or her importance. If you have a club that hosts comedians, a large Twitter following will not only give you a competitive edge, but also bring in more fans to see your show.
The Clout That A High Following is Real Brings
Having a high number of followers on Twitter, however fake they’re, can transform a garage band into a rising star, or an amateur comedian into an expert. That’s because a large following represents how powerful you’re online, and many people have landed themselves good jobs because of that. With fake followers, however, you can’t really go far, so everything comes down to how long you can continue living the lie.
It’s a fact that when you have high Twitter numbers, real users are highly likely to follow you. For instance, if you are a professional food critic with just 20 followers, while somebody else with the same title has over 2000 followers, Twitter users are likely to follow the latter since the numbers show that he’s reputable. This is an indication that fake followers can actually generate real followers to a person due to his or her imagined prestige.
Easier and Cheaper
It’s very easy to buy Twitter followers; just a simple swipe of your credit card and you get legions of Twitter followers. On the other hand, gaining real followers requires time and effort; you’ll need to consistently share great content, post the latest news, or hilarious witty remarks to be able to have a considerable number of people following you.
Enables You To Expand Your Network
A large network gives you the opportunity to promote your business to your current followers, as well as to get new customers. When your followers are able to share, retweet and recommend certain things to you, it gives you the opportunity to entice many more people to follow you as well.
Why You Shouldn’t Waste Your Money on Twitter Followers
Can You Even Say They’re Followers?
Fake Twitter followers are more like mindless spam bots. You won’t be able to engage or interact with these robot accounts. Do you want to be the person who only has robots for friends – friends that you had to buy?
It’s Just an Empty Number
Search engine rankings tend to look at your engagement and interaction on Twitter, as opposed to the sheer number, so having an inflated metric won’t increase your SEO rankings. In addition, such huge numbers also make it harder to properly measure the actual effect of social media efforts and ROI (Return On Investment).
A Ruined Reputation and Public Reputation
Tools such as the Fake Follower Check tool, have made it very easy to discover those who are desperate enough to pay their hard earned money for fake friends. The instant gratification that a high following brings, doesn’t last very long unfortunately, as you might end up losing the few genuine followers you had once they realize your act. Becoming the laughing stock of others isn’t fun at all, especially for businesses that are hoping to be seen as industry experts. Imagine the extent of damage it can do to your reputation.
Buying Twitter followers may not be a good idea if you value your online business or presence. You may get a sense of gratification from having an inflated number of followers, but the damages it can cause to you outweigh the benefits. From wasting your money, to permanently damaging your reputation as a result of being found a liar, it’s obvious that buying fake followers isn’t’ the best idea.
Growing your following on Twitter on the other hand, isn’t very easy naturally, but it’s worth the effort. Having just a handful of active followers is more valuable than thousands of fake accounts that do nothing substantial to you, than boosting your ego.
The difficulties that you go through in order to get real followers are essential for character development, especially in the case of owners of small businesses. Twitter offers you a valuable space to test and polish your brand personality. So, if you take time and earn genuine followers the old-fashioned way, you can be sure that your brand persona will grow and your business will flourish. The key is to discover and become powerful in your niche, and the rest will follow.